One question that I’ve often seen asked is whether digital marketing is marketable in Kenya. Well, picture this: a dynamic realm where creativity meets technology, where brands can connect with their audience on a whole new level. Welcome to the exciting world of digital marketing. But what exactly is digital marketing? In its essence, digital …
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Want to know how to start a marketing agency in Kenya? Read this article till the end! Before diving into the exciting world of starting a marketing agency in Kenya, it’s essential to have a solid understanding of the overall landscape. The marketing industry in Kenya has been rapidly growing over the past decade, fueled …
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Affiliate marketing is a modern business model that has taken the world by storm, and Kenya is no exception. At its core, affiliate marketing is a performance-based strategy where individuals or businesses (known as affiliates) promote products or services of another company (known as the merchant) in exchange for a commission on each successful sale …
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Content marketing is not just another buzzword floating around in the vast ocean of marketing strategies. Oh no, it is much more than that! Content marketing is a strategic approach that involves creating and distributing valuable, relevant, and captivating content to attract and retain an audience. You see, in this digital age where attention spans …
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Content creation is the art of crafting compelling and valuable information that captivates audiences. It involves producing various forms of content such as articles, videos, podcasts, or even social media posts. In today’s digital age, content creation has become a pivotal tool for businesses, organizations, and individuals alike to communicate their messages effectively and engage …
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Network marketing, also known as multi-level marketing (MLM), is a business model that relies on individual distributors to market and sell products or services directly to consumers. Unlike traditional retail models, network marketing operates through a network of independent salespeople who earn commission based on their personal sales volume as well as the sales generated …
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Copywriting is the art of crafting words that have the power to persuade, captivate, and compel action. It is the delicate dance between language and psychology that aims to influence readers or viewers to take a desired course of action. Whether it’s enticing customers to purchase a product, inspiring individuals to donate to a cause, …
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Welcome to the vibrant world of blogging in Kenya, where creativity meets digital expression! Over the years, blogging has evolved into a popular medium for Kenyans to share their thoughts, expertise, and stories with a global audience. Whether it’s fashion, technology, food, or politics – you name it, Kenyan bloggers have covered it all! Overview …
In today’s digital world, where communication channels are at our fingertips, email marketing remains a powerful and effective tool for businesses in Kenya. But what exactly is email marketing? Well, put simply, it is the practice of sending commercial messages through email to a group of individuals who have willingly provided their contact information. It’s …
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In the digital age, where social media dominates our lives, influencer marketing has emerged as a powerful strategy for brands to connect with their target audience. But what exactly is influencer marketing? Well, it’s like having a trusted friend recommend a product or service to you, except this “friend” is actually an influential person on …
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